As a novice in the world of online marketing campaigns, I recently discovered that Youtube ads work very differently from the usual cost-per-click (CPC) or cost-per-thousand impressions pricing models. Christened TrueView ads, you are only required to pay once a user watches the video. These TrueView ads essentially come in three different flavors.
The first, and arguably the most talked about, is TrueView InStream ads. These are the video ads that are so ubiquitous on YouTube these days. They...
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